Copywriting as a Part of Web Development

A part of web development is copywriting. Excellent copy means it has to be appealing to both readers and to search engines. This combination will help websites to rank highly. A problem occurs when there are space constraints to a site, page layout requirements or other issues.

Because appealing to both readers and search engines is so important, you don’t want to sacrifice one for the other. Adding a big block of copy to the middle of a page may not be the best answer, however, if a page needs content, adding a couple of sentences to the bottom of each section is a good option. Your copy will still be readable and the additional content will appeal to the search engines.

There are some things to remember when writing content for a website.

  • Web users are active. One click and they have left your site. If they don’t see a reason to stay, they won’t. There is a 10 – 15 second window available to capture a visitor’s attention.
  • The longer the text is, the less likely they are to read it. With long text, they will skim it, if they bother to read it at all.
  • Web users don’t believe in hype. If you want a web user to believe you and to believe in you, you must back up your claims.

Four questions must be answered on each page:

  • What am I doing here?
  • How do I do it?
  • What’s in it for me?
  • Where can I go, next?

If your design and navigation isn’t obvious, then you need to explain it in the copy. Most visitors will not take the time to figure this information out. If a first time visitor cannot find their way around your site, they will likely never come back.

Unless your visitors are expecting to read something on your page, don’t expect that they will read more than one or two lines of copy.

Understanding your copy is as important as length. Don’t make the copy so complicated that it is difficult to comprehend or make it so the customer will have to think about it because they won’t.

What this means is you want to convey one key idea in just one or two lines. Don’t try to add a third line because if you say too much, then even the first idea won’t penetrate. If your site needs more content, break it down into sections that are one or two paragraphs each. Say what you want to say in the first sentence and then expand the thought into the paragraph. Use meaningful headers. Most people will only scan the headers to the paragraphs and not even bother with the copy on the page, unless it is something that appeal to them. It is better to write only one or two lines with links to another page with the longer copy.

Even when users are expecting to find text heavy content, don’t expect they will take the time to read all of it. Longer copy doesn’t have to be as abrupt as shorter text, but it needs to be as easy to read.

Make your copy clear, but not boring. Lively writing with an unassuming voice is best. Boring writing will turn your reader off and nothing you say at that point will make it through.

Working With a Web Developer – Weighing Temperament and Expenditure

There are variants, when working with a web developer may be advantageous, depending on requirements and necessity.  Though you may find this journey to be a dubious course, and after weighing temperament and expenditure, consider these invaluable tips of caution.

A need for access and control

Your access of your site is an issue, or will become one after it is made. The frequent need for maintenance, targeting and testing your links, trying out new tweaks can become quite an expenditure, when paying someone else each time you want to update, revise, or try something fresh.  If having complete access and control fits your expectation, then making your own website, which includes timely access and control will be more to your favor.

Works best solo

You may find working with someone else, especially when you have to check, approve, and confirm all manner of application before proceeding, to be a tedious, and stressful relationship.  At best when working with a web developer, some kind of rapport which may initially be in place, can become strained, and volatile.  If you require doing things on your own time, the moment you are ready, exactly to your specification as often as required, then working solo may be for you.  If you do not know html coding and are ready to make your site, then a site builder, or similar tool, with no technology required, may be for you.  Here you have total access and control over your web endeavors.

Requires an overview of expenditure

When you expect, and require each cost incurred to be itemized before a project, and do not like add on, surprises, or variations of exceeded charges, you may relish the concept of incurring no charges.  In this light, you can customize, update, test, and implicate your site at each level, for little more cost than your time.  This path of action bears no consequence. 

Is not realistic about perfection

Somewhere there is the perfection stymie for some of us.  If you strive for each word, idea, and assumption to be exact, as you envisioned or you necessitate frequent revisions, then doing it yourself is a worthy endeavor.  Often the initial web design, in exuberance can appear to fit your requirements, then as suddenly be solely lacking in your expectation.  And frequent maintenance and revision is common place in establishing a creditable web presence.

Freedom, and easy application are powerful allies, and if your temperament and expenditure is one that demands these truths, then having website flexibility will assuredly be to your liking.  It is all about access, control and choice! 

The Benefits That PHP Certification Can Give Web Developers

PHP is a server side scripting language that allows you to create some of the most beautifully dynamic and interactive websites out there, and if you can use it, you can go straight to the top when it comes to getting web design work. However, getting your foot in the door isn’t simply a matter of knowing how to do the work; not only do you need to know PHP inside and out, you are going to need to prove to potential clients and employers that you have the knowledge as well! The truth of the matter is that when you are looking to get hired for web design work, you are not always dealing with people who will recognize your experience or your knowledge; this is where having PHP certification can help.

In the first place, what does PHP certification consist of? In many cases, when you are looking at getting certified, you are going to need to know both PHP and SQL (primarily MySQL – which is a standard for accessing database systems). These are the two subjects that you need to be aware of and that you need to be comfortable with, and you will find that these two subjects give you the foundation of a good web development expertise. When you are looking to prove to the people in charge that you are capable of doing the work that they want, PHP certification will show that you are proficient in both of these topics.

If you are looking to get started with PHP certification, you will find that the major provider of recognized PHP certification is going to be Zend. Zend certification will test your knowledge of PHP, and even better, it is going to test you with regard to real world job functions. For the positions where certification in PHP is required, Zend certification is going to be the one that allows you to stand out and to strut your stuff. It is important to remember that having the certification itself will allow you to get your foot in the door. The Zend certification for PHP is a little pricey (around $125 at the last look), but it is important to remember that you should see this as an investment in your future employability. Just think how much more salary you can get out of your present or future employer.

When you are thinking about getting PHP certified, remember that you are likely going to need to be competent with both PHP and SQL (MySQL). Also remember that the exam is practical, and that some preparation is essential. Taking the exams unprepared will be a problem for anyone, even if they are very comfortable with these topics, and this is where training materials and practice exams can come in. Consider what your options are and what you can do to get the results that you are after.

Achieving a PHP certificate can be something that makes a huge difference to the way that you are moving forward and the shape that your career in PHP development takes. If you want to get ahead and get yourself PHP certified, then make sure you check out the resources at this PHP certification info site before you rush into it. This site will let you explore some of the other benefits of PHP certification and give you some of the resources you’ll need also.

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